After 18 month of hard-core development, we finally were ready to launch our very first version of the product. That seems like a long time to launch an MVP, however building the core engine for a generic database with awesome collaboration UX is no easy task...
Of course, nobody cared about us launching. Some friends tried out the product and did not understand what we build, why we build it or how they should use it. You might think that at this point we would sit down and discuss some basics like what's our ideal customer profile, who is inside our target group or how are we going to find them on the internet.
But no, we still had a lot of the initial naivete left inside us so we simply discarded the user feedback, ignored the lack of interest and kept on building our personal vision of how the collaboration platform of the future should look like.
You already guessed it, more pain was coming our way.