Reached 100k ARR with Taskforce.sh 🚀

Just under a year ago, in March 2022, I wrote about how we had reached the milestone of 4k MRR. At that time, I wasn't sure whether we could double that amount in just one year. However, I'm delighted to report that this month we hit another major milestone: 100k ARR, or 8333 MRR.

Reflecting on how we got here, I realize that it's not down to any single factor, but rather a combination of different factors that have all played a significant role. Here are the three most important ones, in my opinion:

1. Diversifying our product range.
   When we first started out, we had just one dashboard, but we now have three different products that generate revenue: the SaaS dashboard, the on-premises dashboard, and the commercial Pro version of the library. Currently, the SaaS dashboard and Pro version account for around 90% of our income, with the on-premises version contributing the remaining 10%.

2. Continuous improvement of our open-source software and documentation.
   We've put a huge amount of work into enhancing our libraries, improving our documentation, and resolving any questions or issues that our users have. I believe that this has attracted a lot of new users, with a portion of them eventually becoming paying customers. We're currently seeing over 3 million downloads per month for Bull and BullMQ combined.

3. Focusing on marketing.
   I've made a concerted effort to ramp up our marketing activities, which has involved creating several blog posts with hands-on tutorials, as well as launching a new marketing site that I'm currently promoting. I'm hopeful that these efforts will yield positive results in the coming months.

Looking ahead, I have a lot of plans for this year. Here are just a few of them:

• Releasing a new version of BullMQ for Python, and possibly one other platform (such as Go, though this is still undecided).
• Developing new products that will make it easier for enterprises to use BullMQ. I believe that there are many potential customers who could benefit from this.
• Continuing to refine our marketing efforts, with a particular focus on creating high-quality, engaging content that resonates with our target audience.

Overall, I'm incredibly excited about the future of Taskforce.sh and what we can achieve in the years ahead. Let me know if you have any feedback or suggestions in the comments.