Teach 'n Go
School Management Software
After a lot of searching, and some pretty bad writers - we've finally found someone that aligns with our goals and has a nice style of writing. Super happy with the results so far.
With our last 6 months of growth, we have started to funnel some money into our content and SEO.
Our plan for 2020 is to ramp up our SEO and Content and grow the monthly unique users to 2000 - double what we have now.
We've had a strong few months that has resulted in a complete revamp of our landing page and a major focus on PPC campaigns. Capterra has proven to be quite a success for us, and out CAC is tending very well vs. our LTV.
The goal for the remaining months of the year is to achieve our MRR targets and continue our growth into 2020.
We are now in the process of mapping out our content plan for Q4 and an aggressive marketing plan for 2020.
Since we took over Teach 'n Go (https://www.teachngo.com/) in late December / early January - we managed to double the traffic that is hitting our landing page with a very low output on direct marketing.
Result.
https://www.dropbox.com/s/h6amfod4hwe2pq9/Screenshot 2019-02-06 at 08.04.49.png?dl=0
Wow! What a learning curve month one was as the co-owner of Teach 'n Go!
It's important to take a step back and celebrate our first month as the owners of Teach 'n Go. It's been tough but very rewarding.
Here are some of our monthly highlights;
January 2019 - 🏂
- Achieved our MRR target in January ✓
- We Rebranded 😍
- Landing Page Revamp 🚀
- Fought 1000s of Bots 👊
- Added blog to the website 📖
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What was your favorite channel?
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Hey - we have just acquired in early Jan - so we are still testing best channels for return.
We will have a big focus on Content Marketing in 2019.
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Hey Mark, my name is Andre. I recently started a marketing blog and I'd love to interview you on your marketing journey so far for Teach 'n go! Let me know!
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I'll mail you now
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Reintroduced the pricing page and added a Drift chat to try capture some leads on our site
Worked on some website improvements last night. Simplified the layout and added back in the pricing page.
Blog to be added in the next few days
A request has gone to the Dev for a honeypot captcha to be added to our customer sign up form to rid us of the dreaded bots!
Once complete, we will implement a full onboarding email campaign through Intercom. I thought it might be best to leave this until after the captcha has been added - so we don't flag to Google for spam / bad email accounts!
Our first new customer since the acquisition - result!
Is it time to retire yet?
2 Comments
Great to hear @markjones079! Where did you have success finding quality writers?
Needle in a haystack but we eventually found a great writer on upwork!