Tech Lead Journal

I'm extremely happy to share that Tech Lead Journal managed to continue its organic growth and now has reached 5,000 downloads today! The followers on the social media channels have also increased significantly—LinkedIn (1,150+), Twitter (305), Instagram (50).

Within less than a month, Tech Lead Journal has doubled the number of downloads and LinkedIn followers! It's been exciting watching the numbers growing fast in the last few weeks!

I believe consistency and high-quality contents are the engine for the growth, and the effect compounds gradually.

A few days after the release of episode 8, Tech Lead Journal crossed 1,000 downloads. Good contents and guests popularity continue to drive the number of listeners week in week out. Older episodes also still continue having some listeners from time to time.

Looking forward to achieving higher growth in the coming months!

The podcast got its first sponsor from JetBrains, covering the month of September 2020. It is my first time having a sponsor message in the episode and it is a good milestone for the podcast since I never thought I could have gotten any sponsor that early.

After 7 episodes, Tech Lead Journal LinkedIn page reached 200 followers! There are few things that helped the growth:

• The recent giveaway contest in which listeners's posts helped to promote the show to more people, increasing my reach
• Consistent active posts daily, showing inspirational quotes from the episodes
• Continue on leveraging the guests' network and community to reach more and more people

Tech Lead Journal finished running its first giveaway contest! 3 lucky winners won JetBrains All Products Pack Personal license worth $249 each, and I announced their names in the episode 7.

Some of the lessons I learned:

• I initially thought the traction would be high because of the prize, but I might have set one particular requirement that was "challenging" for some people to take part, i.e. posting their comments on LinkedIn page.
  • However, I was still happy about it because I saw several great comments being posted which made me realize the impact that the podcast has to some audience. Those posts also tagged my guests, which is also an appreciation to their sharing on the podcast.
• I set the contest deadline for 2 weeks. I learned before on IH podcast that the length does not really matter, since most people only posted at the beginning or at the end. Next time, probably a 1-week duration would suffice.

Tech Lead Journal included its first sponsor message in the 6th episode! Special thanks to JetBrains who gave the trust in my podcast and also for their generosity in supporting tech community. This is a great milestone and I hope that it'll bring more to come in the future!

Tech Lead Journal is also now available on YouTube!

I had to wait for quite some time since YouTube requires a new account to exist for at least 30 days with the amount billed at least USD $30. I learned how to convert mp3 audio into static mp4 video.

Tech Lead Journal is now available in 10 distribution channels.

After 3 episodes within less than 1 month, Tech Lead Journal crossed 500 downloads. High quality relatable content was the key driver of the growth. Leveraging the guests communities and followers also helped in boosting the traction.

Hope to reach even higher growth in the coming months!

Today, Tech Lead Journal also provides email subscription on the website using ConvertKit.

After 3 episodes, Tech Lead Journal LinkedIn page reached 100 followers! LinkedIn is the most active social media channel for the podcast, leveraging on my connections and followers that I've built over the time.

Unfortunately, I did not have any email subscription yet, which in hindsight I should have it prepared and made it available on the podcast website.