Tech lead simulator

The Context: I quit my job 2 months ago to build a "Tech Lead Simulator" (a decision-making game for Engineering Managers & Product Managers). I launched with a flat price: $19.

The Problem: I was getting traffic (thanks to Reddit and Blind), but conversion was dead in my home region (India). I kept hearing the usual advice: "Don't bother with India B2C, nobody pays," or "Focus on US customers only."

The Hypothesis: I realized $19 (₹1,600+) is a mental barrier in India. It feels like a monthly utility bill. But ₹999 feels like a "Book" or a "Course" (Impulse buy territory). It wasn't that they couldn't afford it—it was that the pricing was disrespectful to their purchasing power.

The Fix (PPP): I set up a localized checkout for India at ₹999 (approx $11) while keeping the Global price at $19.

The Results (Last 72 Hours):

• Total Visitors: 500 (mostly from Blind )

• Total Sales: 8

• Key Insight: A significant chunk of these sales came immediately after enabling PPP.

• The other 9 sales was from one post in Show HN ( Hacker News ) that brought ~3k visitors to the site.

My Takeaway for other Indie Hackers: If you are building B2C dev tools, don't write off the "Global South." If you have traffic from India/Brazil/SEA that isn't converting, try dropping the price to the local equivalent of "a nice lunch." The volume might surprise you.

Next Stop: I'm currently building 5 more scenarios ("The Rumor Mill", "The Toxic Boss") to turn this into a full curriculum before my Product Hunt launch on Jan 27.

The Project: https://apmcommunication.com

Ask: For those selling globally—do you just manage with Polar.sh or include dodo payments ( for more payment methods )?