Templatery

At the start of December, I have been able to recover the whole investment.

One month later, I hit the $3k net revenue mark.

Next steps:

• Move the whole site to WordPress, a tool I know very well and that I uses for 15 years now. It will help me to grow SEO traffic
• Publish more content on the site to help solopreneurs
• Share more about the project

The revenue comes from 3 different streams:

• Template sales (around 20$ per template)
• Affiliate sales (You earn 30% for every pro customer that signs up for Carrd Pro plan)
• Custom landing page designs (700$ per landing page)

I almost doubled the revenue in just 7 months.

Tips for selling custom templates: DM’ing potential customers and being very active in solopreneur and indie maker communities. I try to be helpful, share cool resources, and connect with a lot of makers. This helps with building trust and authority.

My first step was to revamp and rebrand the whole business under the brand Templatery.com

I did this in 1 week and used:

• Carrd for the landing page

• Blogstatic for the blog site

• Lemon Squeezy for custom template orders

I chose Lemon Squeezy as an alternative to Gumroad, as they were increasing fees at the time.

All tools are really easy to use and incredibly affordable. Blogstatic even offers a great free tier.

For a few months, I had been thinking about offering a service around building websites and selling templates.

One day, I was browsing marketplace Microns.io and I came across a collection of Carrd templates for sale. It was a great match to start my project right away.

The most important reason is that validation is already done because the business was already making money (around $1,200). Next to that, it gave me a great head start with an existing online presence, inventory, clients, and sales.