The 100 Cigarettes Project

100 drops with insane buying mechanics.

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August 13, 2026 introducing insane idea
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100 Cigarettes looks like a t-shirt website, but it's not. The t-shirts it sells are ridiculous. The fun for tech people is that every single shirt is going to be sold using an absurd pricing mechanic. The original cigarettes t-shirt started at a cost of $1 and gets $1 more expensive every time someone buys it. Cigarettes 2 is anchored to bitcoin, so the price goes up and down with the market. The third shirt is the coolest yet, but I'm not going to give it away. I'm going to build 100 unique pricing mechanics. One for each shirt.

1 Comment

  1. 1

    The pricing mechanics are what make this interesting. At that point each shirt becomes its own little experiment, rather than just another merch drop.

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There is too much boring, useless bullshit in tech. I was part of this monotony. I worked at high growth startups that became unicorns. I started and continue to run my own seven figure consulting agency. But I don't thi