The Art of Next

Purchased the domain name and published an initial product page to have a place for people to land. Planning to create pre-order page over the weekend to test my value proposition.

Also, started posting to Twitter account to find audiences and people who might be interested in putting their ideas through an assessment framework.

As a creatively-trained professional (architecture), I've seen many peers rush ahead on their creative impulses only to discover there was no market or sustainable business around their idea.

I took a look at my own approaches to early product planning, and thought it would be valuable to "package" them into a system/framework. I want to help creatives with a system to assess the marketplace potential of their ideas sooner than later.

After seeing many projects fall short of their initial dreams, I hope to save my peers better understand the initial strengths and weaknesses of their ideas.