The Blend
The latest on cigars in five minutes or less.
I'm no Instagram guru, so I kind of of bumbled my way to this milestone. I was full-steam ahead on social. I feverishly liked, commented, and followed as many brands, vendors, influencers, and fan accounts as humanly possible. I added social links to the sign-up page. Magically, we hit 150 followers on Instagram.
Initially tried building out the newsletter in ConvertKit. Failed miserably. After learning that it wouldn't work me, I switched to SendInBlue. Built the first email template in Chamaileon. The first send was to a list of 90 subscribers pulled together from sub-Reddits and Discord groups. I simultaneously launched all our social media accounts.
After buying the domain, I built a rudimentary sign-up form in ConvertKit with the promise of convenient cigar news sent once a week. The crown jewel was a photograph of JFK lighting up a cigar in B&W. I designed The Blend logo in roughly an hour and picked a color scheme and fonts.
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