Another milestone for the Bootstrapped Founder Newsletter. Particularly after the IndieHackers Twitter account asked for people to share their newsletters, a lot of people subscribed. What worked really well was the amount of my Twitter followers who liked my "plug" response to that tweet.
Building an audience is something that happens across media, not just in isolated pockets. It works quite well for me to talk about the podcast in the newsletter, about the newsletter on Twitter, and about Twitter questions on my podcast. Mixing and connecting content platforms has been really enjoyable.
I still don't do much in terms of marketing beyond talking about my work in my work. No paid acquisition or anything like that. I prefer subscribers willingly signing up after enjoying my content. That results in very low unsub rates, and that has been a blast to discover.