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I'm writing a book, "Audience First"—in public.

A few months ago, I had the idea that I wanted to write an audience-first book about the audience-first approach to building a business.

I wrote my previous book, Zero to Sold, in a very reader-centric way, releasing individual chapters every week. I worked a lot with reader feedback from the blog, but I didn't have any particular system in place to get feedback on the book.

So this time around, there will be a system. I will have a number of alpha reader batches who will get access to very early drafts of the book, and once there is something that resembles a manuscript, beta readers will get to see the book in its almost-finished state.

Audience First will be about... what you want it to be about, kind of. Of course, the main theme will be everything to do with audiences and the audience-first approach to building businesses. But the particular details? Completely up to my audience.

So far, the chapters in the book will be about:

  • What "audience" means, and what "audience-first" is all about
  • How to find an audience to serve
  • How to analyze and compare audiences
  • How to build a following for your business (which is often called "building an audience")
  • How to become a subject matter expert and a member of your audience's tribal niche community
  • and many more

I've already collected a number of suggestions on a public content list. Interested readers have been using the email form on that page to send their questions over. It has been amazingly successful. Already, a number of new questions that I hadn't thought about are part of the journey of the book.

And that's what I wanted to happen in the first place. Immediate collaboration, from day one. Which was yesterday, when I tweeted about this. I'm enjoying this process immensely.

If you're interested in being a part of this journey as well, please check out the Audience First homepage. If anything can be improved, reach out. Everything along the way is supposed to be audience-first. And Indie Hackers are my audience. Because it's an awesome audience that I want to help and empower for a long time.

  1. 2

    Awesome! Happy to follow your progress and cheer you along!

  2. 2

    Very excited to be a part of this Arvid :) Please keep a log of this journey of writing your book as it's an interesting case study in audience first itself :D

    1. 2

      Yeah, expect lots of milestones on this one :)

  3. 1

    Can't wait for this! I'll be following your journey closely!

  4. 1

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