The D2C Startup Generator

This marks the first time we've built anything purely as a joke. Our tool is designed to poke fun at the absurdity of direct to consumer startups, their homogenous aesthetic and claims to make the world a better place. We posted our tool on all major launch sites (product hunt, emoji launch, betalist, etc.) And although it didn't go as viral as we'd hoped, it was still a wonderful experience. We'll continue to iterate.