The Jective

I've spent years watching companies — including ones I worked at — fail at OKRs in the exact same way every time.

The leadership team spends a half-day offsite writing beautiful goals. Everyone leaves fired up. Then Q2 hits, the goals live in a Google Doc no one updates, and by performance review season nobody can remember what they were supposed to be working toward in the first place.

The problem was never that the goals were bad. The problem was that the tools either didn't exist (spreadsheets), cost $15/user/month with a 6-week implementation (Lattice, Betterworks), or didn't connect OKRs to how people are actually reviewed and rewarded at the end of the year.

So I built The Jective.

It's a B2B SaaS platform that does three things in one place: AI-assisted OKR generation, real-time progress tracking, and MBO management so individual performance reviews are tied directly to company goals. You describe your company and your priorities, and the AI drafts your first OKR set. From there your team tracks status, managers run reviews, and leadership has a dashboard that doesn't require a consultant to interpret.

The timing ended up being better than I planned. Microsoft killed Viva Goals on December 31, 2025, leaving a lot of SMBs and startups actively shopping for something new. That's the market I'm going after — post-Series A teams of 25 to 200 people who are too big for a spreadsheet and too small (or too fast-moving) for an enterprise suite.

The product is live. I have zero paying customers. I'm not going to pretend otherwise.

What I do have is a clear niche, a differentiated feature set (no one in the SMB tier combines OKR + MBO + AI gen in one tool), and a list of people I'm reaching out to this week.

If you're running OKRs at your company — or tried and failed — I'd genuinely love to hear what broke down. And if you want early access, drop a comment or DM me. First 10 teams get1 year free and my personal attention during onboarding.

Let's see how this goes.