
The Mom Test (book)
How to talk to customers when everyone is lying to you
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July 1, 2019
Six years later, finally hit #1 best seller
Having designed the book for word of mouth, it has grown steadily upwards over the past six years until finally (and fairly randomly) hitting #1 in two of its categories on Amazon (small biz entrepreneurship and sales). I know it's a vanity metric, but it was nice to see :).
About
I was super bad at talking to customers, and then I went out of business. Once I figured out how to do it properly, I wanted to write it down.

21 Comments
Congratulations! I bought the book a few weeks ago and it’s next on my reading list.
An overnight success that only took six years! 😅
Congrats Rob! Absolutely deserved. An incredibly valuable read.
One of those books you just keep seeings as recommended everywhere until you finally decide to buy them. Awesome book with great insights! Congratulations Rob! Well deserved!
What do you have in the pipeline now?
That's quite long time, congratulations on your achievement.
determination!
Very cool! I will be checking out the book for sure
Congrats, that's huge!
Most deserved! That book has helped me a lot. I learned how to phrase questions without pre-loading meaning.
I have been both the engineer and the customer-service person in our own little startup. The Mom Test taught me how to approach solution-based suggestions and transform them into problem-finding conversations. That made a big difference for our product.
Thank you for sharing your knowledge :)
A few years back I joined an incubator
The first thing they told us is READ THE MOM TEST!
I found it very valuable and didn't regret reading it one bit, even though I normally hate startup/business books
Congratulations Rob, you deserve it!
Congrats. I'm pretty sure the fact you hit #1 is because I've recommended this book to everyone
Vanity metric or not, that's awesome, so plant the flag, ring the bell, take a victory lap, and pop the champagne. It's worth celebrating.
wait, how could I did not know! Adding to my cart. Congrats!
by the way, is there a book club here in Indie Hackers?
Yes, as of yesterday!
👉 Indie Hackers Book Club
amazing! Thanks! @channingallen I just joined.
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Congrats!
I'm reading it now :)
Congratulations!
Well done on the best seller!
I have heard you on a ton of podcasts, always valuable takeaways.
Congrats! I read this a couple years ago and found it really helpful!
Congrats!
Congrats!
Congrats! The Mom Test was recommended in one of the Startup School lectures... I wonder if that gave a boost! It's next on my reading list as well.
This comment was deleted 6 years ago