
TheFollowUp
Holding companies accountable on racial injustice.
We started an Airtable base and began compiling components of the site in a notion doc. We thought of everything we wanted to include from design to features, logo, and language. We planned to go through these components in weekly calls. The basic assumption was that airing our thoughts would help make the initial idea better and whittle down the basic things we needed to create the V1.0 site.
Edmund came up with an idea to have a "running data base of companies that have made affirmations against racism. It's not a list to use to punish, but one to show the solidarity that exists in [the community]." He sent a twitter DM to his cofounders and they all said "Yes" to helping him work on it.
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Companies don't usually follow their statements with proportionate action. We are committed to positive change by recognizing companies taking action against racial injustice - and holding them accountable.




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