This Is Construction

After closing down my first product which didn't hit the mark with the market, I read a lot about the idea of building a 'content-first' business from Joe Pulizzi from Content Marketing Institute. If you aren't familiar with the term, it means building the audience first through content then monetising later through a product or service.

I knew that no one 'owned' the audience of construction professionals online, and being a construction professional myself, I knew that there were no compelling sources of news or industry updates relevant to me.

So I thought that a video news channel would be perfect and I set out working out what that would look like exactly.