Thought Books

After seven highly engaging posts about seven books, I stopped creating content for the page as I began a new project. But the account kept growing.

Now, at almost 1,000 followers and good feedback about what I was doing, I'm planning on retaking the project and creating a website for it. For this I have set three rules for myself so I won't drop the project once again.

Rules for myself:

1. Constant: no matter what other projects and work I have going on I will commit to bring out consistent content and keep on building the community. But to do this I must follow rule number two

2. Keep it simple: in order to follow rule number one, I have to keep things simple. Meaning that the content must be fast and easy to produce. Instead of spending a week for one book I will now try to spend a maximum of 10-12 hours for a book post.

3. High quality: high-quality content is very relative. So instead of trying to make new fancy animations, I will keep the visuals minimal, clean, and consistent. Focusing on the end goal of helping people discover new reads and obtaining fast insights.

On this day I officially launched the Instagram page for Thought Books. There are several reasons why I chose Instagram as my primary platform:

• I am a video creator and wanted to improve my animation skills

• There are plenty of book videos on YouTube and though IG could be a new and interesting opportunity for this type of content

• Most importantly I wanted the content to be bite-sized and easy to digest.

While traveling through the south of Spain and reading Yuval's latest book, 21 Lessons For The 21st Century I had the sudden urge to share all the knowledge and insights with other people. Beyond my friends and family at the very least.

By doing so perhaps I would be able to have more interesting conversations, come up with new ideas to solve interesting problems and understand the world better. Where we are and where we are going.