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May 18, 2022 Why sales people ❤️ love / 😡 hate email...

As a kid i didn't think I would become a "sales-guy", the term conjured images of greasy hair, thin mustaches and checked pants. But when I moved to San Francisco in 2000 (just after the Tech bubble popped) the only job i could find was commission only sales. it was a long path up!!

6 months selling Janitors door to door
2 years selling Telephone service door to door
2 years Selling Used Technology (Routers / Switches / etc..)
2005-2022 VAR (Value Added Reseller)selling data center tech & services to the stable of unicorns in Silicon Valley

The last 17 years was rocking! I met and supported some of the legends in data center technology; they liked working with me & my team because they trusted us to get things done.

~ You need 10 racks of servers in India in 3 months? no problem!

~ You are missing cables for your data center in Ashburn needed for an OKR? on it!

~ Can't get a router in Brazil? Team Holman will make it happen!

WHY LOVE / HATE??? - In the tech industry (and others i think) 99% of the sales communication happens over email; and man... what a firehose of messages. I averaged 136 emails per day (RECEIVED) and SENT 21 emails a day; 5 days a week for 17 years. My team monitored our inboxes like hawks, and pounced on any problem or requests sent by our customers.

To be a successful VAR salesperson you have to be good at email

We ❤️ LOVE email because its where we do our job, its how we make money.

We 😡 HATE EMAIL because the 10% (critical messages) that matter are mixed in with the 90% (unimportant messages) that don't matter. It's a pain to manage.

As a team we tried everything to keep our email data organized: out look folders with subfolders, dropbox synced folders, Salesforce CRM, spread sheets, smartsheets, google drive.... this list goes on and on.

Like a gold fish that hit the glass bowl one too many times I decided to build a platform to store my most important emails. This product should make important messages: Easy to find, Easy to share, and be accessible to me, my team, and my customers.

I am no coder, but i learned the how design web applications on Udemy, and hired an engineering team to build a MVP of ThreadLive.

It took many tweaks, but eventually the platform worked! ThreadLive helped me, my team, and my customers collaborate and manage our shared projects/emails. After two years of use I could not imagine doing my job without ThreadLive, it would just be harder.

After finishing my best year ever in 2021, I quite my job and I am now ALL IN on ThreadLive.

If you want to check out how ThreadLive turns emails into "threads" that help you manage your most important emails sign, up for our beta at www.threadlive.com.

PH

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ThreadLive is a email communication platform for professionals that run business from their inbox. We put hours back in your day by organizing the email you need to run your business.