Inclusion in the "Games to Play This Week" section of the App Store Games tab 10x'ed our daily downloads and we've now crossed 10k! This new attention has also pushed us into the top 40 word games in the US App Store, which is just bonkers.
All this is attention is making us think more about monetization. We'll never do ads or predatory IAP, but perhaps a single 1-time upgrade for cosmetic features makes sense? Maybe some people would pay for an even harder game mode?