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Michael Brenner wrote an article based on some of the information we shared in the newsletter and, within the article, he recommended his readers sign up to the newsletter - awesome.
We also reached 339 subscribers - next target is 500, then onto 1000. With more shout outs like the above (Michael is writing a second article with another shout out in it), I'm hoping we can get a snowball effect going with word of mouth as this project is entirely bootstrapped.
We got some great feedback from it. People particularly liked the additional findings, questions and prepositions that we shared with each keyword. They'll stay in from now on.
We also opened up the newsletter to another 75 people and filled those spaces within 3 days. Which can only be a good sign that we're onto something.
4 Comments
Amazing! Would love to know how long you've been going, and what's worked so far for growth?
First email went out on June 1st. So we've sent out 4 emails now (always on the 1st of the month).
I guess the two biggest factors have been, 1.) creating an email that shares genuine value - rather than "just another newsletter".
And 2.) some of the people that joined initially have been influential in helping to spread the word for us. We've got some of the top content marketers in the world on the subs list (Michael Brenner, Andy Crestodina, Doug Kessler, Cathy McPhillips etc.).
We also put a call to action in each email that asks people to share the email with their colleagues, and another CTA that suggests people sign up if they had it forwarded to them. So I think both of those are contributing in a small way too.
Love the detail, thanks 👍🏾
No problem