This month I scuttled back into my code cave 🦀. This was with the view to making Trennd more robust and sustainable for the long term. That's important, and I’ve definitely made a lot of progress on the backend towards that goal.
But at the same time, I’ve done zero marketing this month 🤦♂️. The hype last month around the Hacker News launch and Twittersphere has naturally died down, along with the web traffic.
The mailing list count is still ticking up everyday though despite this, and we’ve reached a good new equilibrium of 100-300 visitors to the site everyday. Both are green flags to me. (I’m not sure if green flags are actually a real thing. Emojipedia doesn’t think so… 🚩)
It’s way too easy for me to put marketing on the backburner and keep building in general. That’s where I’m most comfortable. Yet, I know full well marketing should be an ongoing crusade, alongside product improvement.
The most successful indie hackers I see around - they have systemized routines that enable them to continually output valuable content.
So my new goal is to figure out my own process to enforce continual, ongoing marketing and stay disciplined. If I have a weekly process that I have to stick to, this should slowly yield results and compound over time.
For instance, writing 1 quality report about a trend and sharing to Reddit/Twitter/etc each week/month could be a good start. If anyone has any ideas or suggestions on this front too, I’m all ears?! 👂
There’s also a more detailed write-up of the month here: trennd.co/blog/august-19-update