Trokam

We all know that news loses relevance over time. Even the most widely covered stories eventually fade into the background, replaced by newer events. But, I dreamed of knowing — quantitatively — how quickly this happens. Now it is possible with Trokam.

On 23 May, news about the termination of Stephen Colbert’s The Late Show peaked at a Trokam score of ~1000, meaning it reached about 1 billion people. Over the following days, its relevance gradually declined until it faded into "background noise."

https://www.trokam.com/trends/shared/tdnm2swfapm2

This case gives us a concrete answer: It takes about a month for a single-event news story to fade into the noise.

For me, this it’s the realization of a long-held vision. What about you? Have you ever wondered how quickly the world moves on from major events?