TubiTow

Uber for roadside assistance

Visit Website
June 3, 2026 AAA took to long

Building “Uber for Towing” Because Waiting 3 Hours for Roadside Assistance Makes No Sense

Hey everyone — I’m the founder of TubiTow, an on-demand towing and roadside assistance marketplace we recently launched in Atlanta.

The idea came from a simple frustration:
Why is getting roadside assistance still such a terrible experience in 2026?

Most people don’t think about towing until they’re stranded on the side of the road. Then suddenly they’re stuck waiting 2–4 hours with no real updates, no driver tracking, and often no idea what the final price will be.

At the same time, many independent tow truck operators are dealing with outdated dispatch systems, low payouts, and inconsistent work opportunities.

We felt there had to be a better way.

So we built TubiTow:

  • Real-time towing requests

  • Transparent pricing

  • Driver tracking

  • Faster dispatching

  • No membership required

  • Marketplace model where drivers keep 80%

We’re currently focused on growing in Atlanta first before expanding into additional cities.

Early traction:

  • 168+ tow truck drivers signed up

  • 70+ customer signups from initial marketing

  • Building local driver density market by market

One thing we’ve learned already:
Marketplace businesses are HARD. Balancing supply and demand in real-time services is much more operational than most people realize.

Would love feedback from other founders who’ve built:

  • marketplaces

  • logistics platforms

  • local service apps

  • two-sided businesses

Also curious:
What customer acquisition channels worked best for you early on?

1 Comment

  1. 1

    This is a strong marketplace problem, but I don’t think the useful question is “which customer acquisition channel works?”

    The better question is: where can TubiTow create the first repeatable Atlanta demand loop without spreading across the whole city too early?

    You already have a decent driver-side signal with 168 tow operators. The harder part is finding one focused demand pocket where the pain is urgent enough: stranded drivers, AAA delay frustration, price uncertainty, and needing help now.

    Drop your email and I’ll send over a tighter version. I’d map the first demand channel, driver-density angle, and a simple 14-day test for getting real tow requests in one focused area.

About

We’re working on TubiTow because we believe roadside assistance is one of the last major service industries that still delivers a frustrating customer experience in an on-demand world. When people are stranded on the si