Turtle

You can now organize and categorize your discoveries on https://turtle.community. Adding topics is so easy now that you want to categorize everything.

We started by categorizing the discoveries posted on Turtle by hand ("Do things that don't scale"). But it quickly grew out of hand. Now everybody can categorize their discoveries by himself and we have less work to do :)

In the recent weeks we got some feedback of users who would like to have some search functionality in Turtle. They felt that it was hard to share all the interesting stuff with others, because it was a lot of effort to find older posts on Turtle.

From now on you can easily use our search bar to find posts either by title, url, topic or just search for the user who created it.

Every form of network has notifications to let their users know how other users of the network reacted to their contributions. This is really important so that users have the feeling to be part of a real community.

From now on you get notified, when

• a user comments on a link you shared
• a user replies to your comment
• a user saves your weblink to his/her library
• a user follows you

Finally, after a long haul and multiple pivots, our first product broke through 100 users.

The two main factors to achieve this were the following:

• Increase the time used on marketing vs product development (the time spend on marketing should be roughly equal to the time spend on product development)
• Improve positioning and copywriting on the landing page iteratively

Today, we launched on Betalist: https://betalist.com/startups/turtle.

Unfortunately , Turtle was published with the "old" positioning, which was too abstract and general. But we still got many signups.

Next steps include to get as much feedback as possible by the registered users to improve Turtle gradually and increase the number of active users.

We included topics so that tools shared on Turtle can now be categorized into different topics like webdev, design, landing page, analytics and much more. You can follow these topics and discover interesting content shared by other users. This gets us one step closer to create a vibrant community around useful tools found on the web.

Our experience was that positioning was much too broad. Too many people couldn't grasp the essential message from our UVP and copywriting.

We did some analysis and interviews and did come to the conclusion that focusing on dev and startup tools is a much better fit.

All this was leading to the following outcome: https://turtle.community

We were not quite satisfied with the design on our landing page. Furthermore, we noticed that the positioning we used does not fit to our product anymore, so we changed it.

• Do you like the idea?
• Do you have any recommendations concerning design or positioning?

Our first landing page was not well received, so we did a complete redesign: https://turtle.community

• Do you understand the problems we want to solve with Turtle?
• Can you relate with these problems?
• In general, how do you like the design and copy writing?
• Where can we improve?

We were unhappy with how web links are shared via messenger or social media because they don't offer appropriate capabilities for managing these links.

We coded all day (and night) to finish this first iteration of a public MVP. We focused on performance as well as a clear UX and UI design.

We are thinking about the next features but are not quite sure in which direction to go. What are you missing? What do you like/dislike?