Pivot to B2C market

Selling a B2B solution is not that easy, as the tool needs to be integrated with many other systems. We did notice that our team members have been using the Ubjective approach to organise their personal goals, and it was much more powerful compared to other ToDo apps or habit-trackers. B2C solution definitely seemed as a viable product and it was even smaller than a B2B solution. So we found even more minimum product than our MVP.