UCP Radar
Make your products visible to AI agents.
Most ecommerce stores set up their product feed once and never look at it again. Titles get pulled straight out of the CMS, attributes stay empty, and descriptions get written for a shopper skimming a category page rather than for an auction that matches on text. The result shows up later as higher CPCs, shrinking impression share, and Merchant Center disapprovals that nobody notices until listings quietly disappear.
That problem now has a second deadline. Shopify has started syndicating merchants into ChatGPT and Perplexity automatically, which makes it easy to assume the AI shopping side is handled. Distribution is handled. Selection is not. An agent still has to choose one listing out of thousands, and it chooses based on how well the data answers a shopper's actual question.
That is where the newer fields matter. Product highlights, use case, product details, and product FAQ are what let an agent tell a running shoe for flat feet apart from a running shoe. Old-school feed hygiene gets a product approved. These fields are what get it recommended. And the same completeness that satisfies an agent is what has always widened impression share in Shopping and PMax, so the work is not split across two projects.
UCP Radar was built for exactly that. It connects to Google Merchant Center with one OAuth click, scores every product on GMC compliance and on AI visibility, rewrites weak titles and descriptions, generates the structured fields agents read, and publishes an optimized supplemental feed that Google, Perplexity, and ChatGPT pick up automatically. Nothing gets installed on the store.
One catalog cleanup, two payoffs: better Shopping performance this quarter, and a catalog agents can actually read when that starts to matter.
1 Comment
This is an interesting distinction. I think a lot of people are going to assume that getting your products into ChatGPT/Perplexity is the hard part, when the real challenge may be making sure the product data is actually good enough to be selected.
The overlap with traditional Shopping optimization is also pretty interesting. Better structured product data isn't just an “AI SEO” problem, it can potentially improve multiple channels at the same time.