UIdeck's MRR was always stuck in between - 800/900/1000 USD
I was observing what are the reasons behind this sudden spike. So, I figured out (wild guess) a few points ...
1. Google Algorithm Changes: Google unveiled its core search algo update at the beginning of May, even though it has decreased the search traffic but, traffic was very much relevant. Means less but, quality traffic.
2. More focus on All-Access Pass: We started encouraging users/visitors to buy all-access pass instead of single templates and trying to influence them in the best possible way. As All-access pass price is $49/$99 it's better to get one all-access pass sell than 5 individual templates. I saw a good number of users who bought single templates earlier buying the all-access pass recently.
3. Creating Diverse Templates: Yes, it helped a lot. We are creating landing page templates for all types of businesses/niches instead of only focusing on startup, SaaS, and apps landing pages. Diverse products helped us to reach a diverse audience, this is what I realized lately.
4. Brand Visibility: Instead of only creating templates we also started creating resource and tutorial contents. So, users who have no interest to buy/download templates but, want to learn about landing page or web design related stuff will know us and consider checking out our templates in the future.
If you are curious to know what we are working on (yes, we are a small team now :P ) we are working with - PageBulb A Platform to Build Professional Website with All Essential Features Without Coding. Subscribe from website to get informed whenever we launch 🚀