+ Interviews
by Mikaal NaikTalk! To! Your! Customers!
I finally really understand the importance of that. From both the perspective of deeply understanding a problem, as well as possibly getting some early interest that could turn into a 1st sale.
I've spent the past 3 weeks reaching out to my network and doing discovery calls with engineers and engineering leads/CTOs/Directors of Engineering. It's been really encouraging. Hearing a consistent signal through them that is starting to form into a pattern.
1 piece of great advice I got from another founder:
Always wrap up a great discovery call by asking if there's another person that the interviewee thinks might be great to talk to.
This simple trick has been such a huge WIN for me. And it takes almost 0 energy to reap the rewards from. One thing I will say, it only really works if the interviewee has been engaged. If they are bored, they are much less likely to subject someone else to be bored.
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Could one interpret a lack of engagement as a sign, though? If the topic doesn't engage the user, doesn't that tell you they are not too invested in the problem your solution is trying to solve?