Unconventional Acquisitions

We included email popups and email capture methods.
Was listed in trends and side hustle nation, that made a big pop.
We did our first cross promotes.
That podcasts and webinars are still out greatest growth engines.
We increased our price again, considering making it private.
That community building in facebook is continuing to sell.

We included email popups and email capture methods.
We got on additional podcasts.
We did our first cross promotes.
That podcasts and webinars are still out greatest growth engines.
We increased our price again.
That community building in facebook works really well.

That podcasts and webinars are our greatest growth engines.
That you should price your course higher than you believe.
That email marketing really works when 70% content 30% sales.
That affiliate marketing is hard and didn't work for us.
That community building in facebook works really weel

Learned that it takes more work than we thought to create a course
Need more time to focus on growth hacking
Creating a facebook group seems to create true fans when engaged
Everything is easier with a structured process so created SOPs for social, content, growth hacking etc

Presold the course before creating it
Launched a landing page with ability to preorder
Did a countdown clock to an increase in 50% price
Spoke at an event to kick it off
Created an email funnel in mailchimp that was shitty but did the job
Decided if we hit $5k we'd launch if not we'd give money back

Launched the course on Thinkific
Found a cofounder who knew more about online business than I
Started to come up with blog posts to get people into email funnel
Realized I'm cheap and I hate spending so got Ryan to do paid ad's
Tested my ideas to my personal email list for buyers