Unfair

In hindsight, we could have released earlier, but we didn't. We waited almost two weeks longer than originally planned for because there were features and content we wanted to include in the app. The lesson here: launch early.

For the private beta, we expanded the feature set to include a journal for users to log their supplement intake over time and a weekly recommended stack.

We finished the first version of the app, started using it internally, and shared with a few close friends. Months of hard work paid off finally.

The first version of the app has a library of supplements and stacks that you can browse, favorite, and comment on. Very simple, but it's just the beginning.

Nothing like a COVID lockdown to provide all of the focused free-time you need to build a new site.

We spent the last week of April rebuilding our site and testing the core val prop each week. We are still tweaking the positioning to this day with the feedback we receive.

We launched the first version of the site to showcase the idea and gather early adopter emails.

We did this by working weekends and one night a week. We reached several hundred early adopters, interviewed them, and started shaping the idea into what would become our first release.