Unspam

After more than a year juggling between agency projects and SaaS development, we finally hit a small, symbolic milestone with Unspam.email - $1,000 in MRR

It’s not explosive growth. It’s not an overnight success. But it’s real.

And it’s entirely bootstrapped.

The Harsh Truth: Email Deliverability is a Niche, Not a Trend

If you’ve ever tried to build a SaaS in the cold email or email deliverability space, you already know the problem: nobody thinks they need help until they’re in trouble. By the time their emails are landing in spam, it’s often too late.

Some numbers:

• Over 300 billion emails are sent every day - yet deliverability tools remain a niche.

• Even among seasoned marketers, terms like SPF, DKIM, DMARC are often misunderstood or ignored.

• Gmail’s new sender requirements (Feb 2024) have made things stricter - yet many SaaS founders still send email from a shared IP or without proper domain alignment.

In other words: most don’t care about email hygiene until they’re blacklisted.

That makes acquisition hard. You’re not selling a vitamin or a candy bar - you're selling insurance against future failure. It’s a tough pitch unless the pain is already there.

Our SaaS Journey: 90% Agency, 10% Product (But We’re Changing That)

Let’s be honest. Most of our income still comes from agency work.

We and our partners offer hands-on deliverability audits and help companies fix reputation issues. That keeps the lights on - and gives us real-world insight into what people actually struggle with. Unspam.email started as a side project to automate parts of this process, and it's slowly evolved.

But building the product side has been a crawl, not a sprint.

Getting to $1K MRR took:

• Hundreds of hours of dev work.

• Constant context-switching between client demands and product improvements.

• Low-converting SEO traffic and even lower trust from social media leads.

Still, we’re here. And now we want to push harder.

Our First Big Bet: A Live Webinar

To start building more visibility and authority in the space, we’re launching our first live webinar:

🎙️ The Actual State of Email Deliverability -> https://webinar.unspam.email/
📅 Tuesday, July 8, 2025
🕥 10:30 AM EST / 16:30 CET

We’re teaming up with top voices in the industry to break down:

• What’s really affecting inbox placement in 2025.

• How to spot deliverability issues before they become disasters.

• How Gmail and Yahoo’s new rules are shaping sender behavior.

This is our attempt to step beyond the tool - and build a real community around the problem.

Final Thoughts

Crossing $1K MRR isn’t the finish line. But for us, it’s a turning point.

• It means the product is finally generating revenue on its own.

• It means the value is clear enough that some users are paying - not because we convinced them in a call, but because they discovered it and signed up.

• It means it’s time to double down.

So if you’re building something in an unsexy, under-appreciated corner of the internet: keep going.
It’s slow. It’s lonely. But the problems worth solving usually are.