In August 2021 I lost my full-time job due to the COVID-19 pandemic. At that time my wife was in ICU because of postpartum complications, and my eight-month-old newborn baby was with my parents at home. There was no support from the outer world as everything was closed due to the lockdown. I was applying for jobs sitting the whole day on the bench outside the ICU. The pandemic make this challenge more difficult as maximum companies' operations were closed or in the cost-cutting phase. Besides these challenges, I persisted and kept learning. During my research, I came to know about “PLR (Private Label Rights) Products". I was surprised to learn that I could resell them as my own. This sparked an idea in my mind, and I began working on creating the largest PLR Membership Site. This is how I started working on UrbanPLR.com