UserTake
A branded customer feedback board for your SaaS
When you've gotten your first beta users, it's tempting to say yes to all feature requests in the hopes they'll become paying customers. Not all users are created equal though.
For example, let's say you've built an MVP for a Customer Support SaaS. Customers can create support tickets through a feedback form or talk to someone live through a chat widget. The majority of your signups may read your landing page, understand it's a customer support tool and sign up with that correct mental schema in mind. Other customers however may read about your chat widget feature and sign up to use it to convert sales on their landing page. Now you have users that are pushing your product in the direction of a customer support tool and other users pulling it in the direction of a CRM tool. Listening to both these customer segments results in building a Frankenstein product with a confusing feature set and confusing positioning, which will hinder conversions rather than help.
It's important to have a direction in mind for your product and an Ideal Customer Profile that aligns with that direction. Not only does this customer profile help you build features that your customers want but it also helps you filter out the customers you don't want.
P.S. If you want to start capturing your own feedback, I've built a little thing that might help you out.
In an attempt to not fall into the build trap and waste my time building something no one wants I'm doubling down on Sales and Marketing and banning myself from feature development until I reach $100 MRR. The only exception is if the feature is a common objection by people I reach out to. Let's see how this plays out
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Let's go 🚀
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Wish I read this 5 years ago haha. Great experiment!
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I guess if I fail it's better to fail now than in a years time after building a load more features. I think that would break me
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Man this post is so important. You could write an entire manifesto on this topic and it would prob resonate with 99% of the developers on here who love engineering and subconsciously choose to dev when they (we) should be selling; can't tell you how often I fall into this trap.
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It's our comfort zone as introverts and the only thing that is "known". I have so much respect for marketers and sales people
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I have first read until 100 M$ 👀
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Haha, could be a while before I add more features
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more features = more bugs = more features = more bugs ♾
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Haha true, never ending. And even the small features are never as simple as you first think
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An exciting journey ahead of you James!
Building features is nice yeah, but I also find doing this whole marketing thing exciting as it’s something I’ve never done before 😅
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I think it gets more exciting when you can actually see tangible results and it doesn't feel like you're speaking into a void. It's good you have that energy, it's a superpower
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Great decision. This way you won't get people always dragging you in all ways. Will be even better if you only start listening to those who're paying you. And the more they pay - the higher is the chance they lead you in the right way. I regularly help solo technical founders do marketing and sales for saas, can help you bootstrap it to $3K MRR, just dm me on twitter.
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It seems I already follow you on Twitter :) Will send you a message
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