For the last few months, it has been hard to switch focus from adding new features to my product to focus on marketing. So far I have not had a single person sign up to my product or even newsletter so the need for better marketing is clear. The product is now at a state where it is working and can definitely add value to teams developing web applications even though I can think of many features I would like to add.
I wanted to reduce the effort required to understand how to use the product. My audience is broad, ranging from programmers to product managers. I know that for a product manager, it would be difficult to see how my product works without integrating it into the development process. So I did a few things.
First, I started by trying to more clearly describe my value proposition on the homepage. I want to convey that it requires little effort to set up and that it can add value by solving a problem I think a lot of product teams have.
Second, I added a way to book a demo with a simple tool that's free called Appointlet. I can't say yet how effective this is but it should help me get in contact with users. The demo is not just to show how the product works but also a way for me to better learn from potential customers about their circumstances and how I can add value.
The website is available at https://www.valist.dev