
Vanday
The DAM that thinks like your team — not like an enterprise.
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June 4, 2026
Learning new tools turned into a business
I am a product manager and I started building a DAM using AI as way to get my hands on the new tools for software dev like Claude Code. I enjoyed it so much and started doing market research realizing that there is in fact a market gap. The small-medium sized businesses can't afford the big DAMs and the small players just aren't that good.
With the new technology, I want to build a DAM that is as powerful as the big DAMs at a reasonable cost.
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I have been a consumer of this type of software for 20 years, 10 of which I was building it for other companies. I want to simplify it with the new tech and a self-service cost. Powerful tech that adapts, SMB cost

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