Automated Email A/B testing
by Albert MaiWhen A/B testing an email newsletter you can now let Vero automatically pick and send the winning email to the remaining recipients. Vero makes A/B testing easy to manage while providing the level of accuracy required to ensure your tests are robust so that you can confidently optimize the performance of your campaigns.
You’re in control of the parameters used for your A/B tests. Define the time to wait before the winning variance is selected, the percentage of customers to use in the test and the metric to determine the winner.
You can choose from the following metrics to determine which variation wins:
- Deliveries
- Opens
- Clicks
- Unsubscribes (the variant with more unsubscribes will be discarded)
- Conversions (the number of users that took an action after receiving the campaign, such as a purchase).
