Vero

We’re pleased to announce our first major release of the Drag and Drop editor. It’s a feature that we believe will transform the way you design, build, and edit responsive email templates.

At Vero, we strive to help you send engaging, personalized content at scale. A core part of that is enabling product and marketing teams to communicate product updates, news, and promotions and to also edit the automated product engagement emails. Building this new editor is critical to helping teams achieve these goals. This is why we listened to your feedback and tackled one of the most-requested features ever.

Besides the new Drag and Drop editor, we’ve also made some big improvements to the overall campaign creation process. These are a combination of necessary updates required to make sure Drag and Drop is integrated into the campaign creation workflow. Also, small incremental improvements that make it easier to go from idea to live when sending a customer-facing email.

We believe that these updates to Vero will make the content creation part of your job smoother, more enjoyable, and more powerful than it was previously.

The final result is a collection of improvements we are incredibly proud of. We believe that it makes Vero the best solution on the market for any team building their own software and technology, whether they send 10 emails a month or 100 million.

Support for iOS and Android push notifications have been in beta for the last few months, and we’ve been delighted with the feedback. So, today we’re excited to make push notifications available to everyone!

Mobile push notifications let you reach out to customers with important messages that need to be actioned quickly. This additional messaging channel, along with our recent release of Workflows, provides you with the tools and flexibility to further improve your customer experience.

We’re excited to tell you that Workflows are now available to all our customers!

This new feature will make it easier and faster for you to design and manage your email journeys in Vero. Whether your journeys are simple or complex, Workflows empower you to communicate with your customers more confidently.

When A/B testing an email newsletter you can now let Vero automatically pick and send the winning email to the remaining recipients. Vero makes A/B testing easy to manage while providing the level of accuracy required to ensure your tests are robust so that you can confidently optimize the performance of your campaigns.

You’re in control of the parameters used for your A/B tests. Define the time to wait before the winning variance is selected, the percentage of customers to use in the test and the metric to determine the winner.

You can choose from the following metrics to determine which variation wins:

• Deliveries
• Opens
• Clicks
• Unsubscribes (the variant with more unsubscribes will be discarded)
• Conversions (the number of users that took an action after receiving the campaign, such as a purchase).

Today we’re happy to announce that our new event manager is available to all customers. This whole new Events section in Vero gives you the ability to view and analyze your incoming event data.

With Vero’s event manager, you can use placeholder events to build and test triggered email campaigns before integrating code into your website or application. This offers you a more streamlined process, allowing marketing teams to design personalized customer journeys and then collaborate with engineering to rapidly implement them.