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Launching on Product Hunt is a big deal. At least, everybody thinks so. Expectations are high, and launch anxiety can become a physical issue that can mess with your body and mind. Time to see if all that stress is really worth it or not.
In this post, I will break down our Product Hunt Launch of the ViSPR SEO WordPress plugin yesterday and will reveal all the details about how it went down, how to prepare, what to expect, and whether you should even consider launching on Product Hunt.
I am going to evaluate the Product Hunt Launch based on these criteria:
Hype Level – Super High
Expectations – Through the Roof
Preparation – Overwhelming
Alignment – Mostly wrong (for B2B)
Launch Day Activities – Sugar Rush to fight the Stress Level
Benefits of the Launch – Not what you would expect
Drawbacks and unexpected Side Effects of Launching on Product Hunt – Lessons Learned
The hard facts: Numbers and results – Unexpected (to say the least)
Mythbusters – The Product Hunt Marketing Strategy
The Aftermath – Don´t Believe the Hype
Conclusion – If only I could turn back time
Explicit Warning: This article is written with attitude. Intentional snarky hints and potshots included. Feeble minds shall not pass. But if you dare to glimpse the total score of this cinematic drama in technicolor, keep reading here…
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