I built a website builder focused on recruiters, built out tons of features that they requested and setup the marketing for it all. In the end the recruiters all still needed way too much hand holding and they wanted their websites done for them. And god help you if you have a simple question for them, instantly it's "let's jump on a call quick". Please no. No more calls.
So I've decided to pivot the website builder to building simple sites for businesses. I will be 10x more passionate about helping the everyday small business owner than working with recruiters day in, day out.
Tech wise I can simplify the product a lot. Cut off the recruiter fat and make a really great, simple website builder.