VocalReferences

So far we have built our business around two strategies, Direct (advertising, organic, content) and resellers through app markets. The app markets can be a very cool way to first get going. Allows you to build a large user and customer base and take advantage of an already proven platform. It doesn't work for everyone but for us, we have found it to be a good channel.

Our first customer was a dentist. He had many satisfied customer who spoke many different languages. He wanted a way to collect their feedback and display it on his website. We had just introduced the video testimonial function of VocalReferences and asked him if he would be interested in trying it out. He happily agreed. The rest is history...

VocalReferences was conceived while we were doing local SEO for SMB's. We were getting many calls from our customers on what to do with all the negative feedback that was coming in. We knew that our customers had respectable businesses and had many satisfied customers. So we suggested to our customers, why not collect positive testimonials. We'll post them and then they will offset the one or two negative one's. The response was over whelming. From there we developed our product.