110% MoM In-App Purchase Growth
by SteveThis is an important milestone for VoxRec! Despite the acquisition staying the same, I have managed to increase the conversion for In-App purchases by optimising the sales funnel.
➡️ App Downloads: +2%
💯 IAP Purchases: +110%
✅ Sales: +64% to $2200 MRR
Once I analysed user behaviour and usage data with the help of our bespoke dashboard - it was clear that the conversion funnel was too long and the sale was left up to the user to figure out.
New experiments are continually implemented and evaluated, so stay tuned!
I’m also putting together a small group of indie devs (bootcamp style) where we will discuss and implement improvements for our apps and measure the results. From the results, I will create a tactical case study on what solutions worked for various challenges.
@girishw (Re:Schedule app) and @cybersky (Snap Search) have already joined!
If you are working on a mobile app and don’t want to wait until the case study is published - join us & ❇️ sign up here ❇️.
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I'm not sure if I understand the question. It was always a subscription model. The reason for subscription is simply to find users who are power users for whom the product delivers value. And for me to make continuous, predictable revenue so I can deliver the level of quality that I'd expect from a product I pay for.
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I love this idea of having a community of indie app devs and talking about experiments. There's so much data and it's all so useful. @steveo Where do I sign up?
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Hi @advaitsaravade! I see you already signed up! I'll contact you shortly to discuss the concept and all!
For anyone else ❇️Sign-Up Here❇️
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Amazing! I need to do some experiments in the funnel as well!
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Hey @jorgevmendoza Thank you for signing up! I'll contact you shortly to discuss the concept and format I have in mind. Let's give it a weekend if anyone else joins and then we kick-off!
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Awesome!, can't wait!
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Hey, these are really curious results. Keep up the good work!
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Thank you! Plenty to do and learn!
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