VoxRec
Speech to Text / Voice Transcription App
Finally! We got noticed! VoxRec (dictation to text app) is featured in the "Hot This Week" section of the US App Store.
You can find it in the 3rd tab of the App Store app, scroll down to the 7th topic group, position 14... I know.. Whatever!! We got featured! 😄
More to come! Stay tuned!
This is an important milestone for VoxRec! Despite the acquisition staying the same, I have managed to increase the conversion for In-App purchases by optimising the sales funnel.
➡️ App Downloads: +2%
💯 IAP Purchases: +110%
✅ Sales: +64% to $2200 MRR
Once I analysed user behaviour and usage data with the help of our bespoke dashboard - it was clear that the conversion funnel was too long and the sale was left up to the user to figure out.
New experiments are continually implemented and evaluated, so stay tuned!
I’m also putting together a small group of indie devs (bootcamp style) where we will discuss and implement improvements for our apps and measure the results. From the results, I will create a tactical case study on what solutions worked for various challenges.
@girishw (Re:Schedule app) and @cybersky (Snap Search) have already joined!
If you are working on a mobile app and don’t want to wait until the case study is published - join us & ❇️ sign up here ❇️.
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Hey @steveo did you mind to switch to subscription model?
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I'm not sure if I understand the question. It was always a subscription model. The reason for subscription is simply to find users who are power users for whom the product delivers value. And for me to make continuous, predictable revenue so I can deliver the level of quality that I'd expect from a product I pay for.
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I love this idea of having a community of indie app devs and talking about experiments. There's so much data and it's all so useful. @steveo Where do I sign up?
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Hi @advaitsaravade! I see you already signed up! I'll contact you shortly to discuss the concept and all!
For anyone else ❇️Sign-Up Here❇️
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Amazing! I need to do some experiments in the funnel as well!
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Hey, these are really curious results. Keep up the good work!
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Thank you! Plenty to do and learn!
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While still in beta, VoxRec is now transcribing 1M words for hundreds of users monthly. And has for the first time reached not only $1k MRR but also become profitable. Yay!
While a lot has happened in the months leading up to this, it never felt it was enough to share - I’ll write about this and my Antagonist Mind in a separate post here on IH.
This milestone is important because despite great organic growth followed by a massive drop in acquisition (still unexplained, but probably covid+work from home+summer holidays), the experiments and optimisations in positioning, pricing, conversion funnels etc. are working.
- $1k in MRR
- 1 Million words transcribed per month (down from 2.5M)
- 700 MAU (down from 1k)
- “It’s still just a beta” :)
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Congrats on hitting the $1000 MRR milestone!
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Great news 👏🏻 Go VoxRec!
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Well done! These are great stats - keep going!
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Well done @steveo! Could you share how you went about finding and on-boarding people on to your beta?
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That's a longer story.. It was NOT "I posted to my XX thousands of followers and it was overnight success" :) I'll write a post about it as I think there was a journey with some insights.
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I figured that much! I am a few weeks away from launch a pre-alpha product so, I would be very happy to hear about what you've done. Please send me a DM with link to post once you've made it.
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Hey @troelsfr I just wrote a post about the launch here on IH: https://www.indiehackers.com/post/launch-no-followers-no-network-no-marketing-03230f52bf
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Thanks a lot! I am looking forward to read this one.
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Congrats, Steve. How long you've been in this business?
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Thanks, Alex. Depends on what you mean by "this" business :-) If your question is about VoxRec, it went live in December 2019, but it was an experiment long before, e.g. Kickstarter, or experiment with selling it before it existed aka validation of hypotheses etc... I have been freelancing in server and networks since I was 15.. in 2009 I have incorporated my own company (DeepSine) which went from mobile app studio to software consultancy.. and now my objective is to exit the service industry by launching products that can scale without me selling (my or my team's) time.
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Great progress. Best of luck, Steve!
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Thanks! I see we're kind of competitors, although you seem to be much further on the product roadmap judging from the offering on your gglot website. I am assuming you're branching out from translation? You are having a bigger and better social/public footprint. Kudos! You have a great advantage from the localisation space! Let me know if you're open to any collaboration.
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Yes, I would suggest to go with localization from day one. We developed ConveyThis.com which helps with foreign languages a lot. It certainly helped GGLOT to expand quickly in Spanish, Russian and other languages. The Google Ads are really cheap, no where that high than in USA or Canada. So, we've gained hundreds of sign ups from foreign customers using that alone.
I don't think we are competitors of any kind even though we have something in common: transcription. We are mostly focused on SaaS and desktop applications, not mobile. You can see that $500 MRR is a drop in a bucket, comparing to other startups.
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Great to hear that you are expanding, guys!
18 Comments
Grats Steve. Many more to come hopefully. About 100k impressions/daily, right? 50X less product page views/app units.
How do you know? :) It's deep in the app store lists but I'm surprised about the impressions.. it only confirms how big the market is!
Well, we’re kinda featured above you guys :-)
Hahaha! I see it! Did you do an App Store Marketing lab by any chance? :-)
I'm looking into doing more App Store marketing - can you please share what App Store Marketing labs have you done? (and what it its :-)
Yeah, did a few labs.
Looks like a great app! I'll check it out and leave you a review. Do you have any monetisation behind it?
Deepstash is 100% free (including ad-free). Thanks mate. Hope you guys warpspeed this
Congratulations on the featuring! I just checked out your app - very cool design. Great onboarding experience. Keep up the good work!
Thank you! If you like the app, please do leave a review on the app store.. if you hate it, just tell me :-D
Congrats Steve! Hoping one day to do the same with my app.
Thank you! I checked out your app - it looks great! I just had a quick look and it look very neat and well presented. I was doing a bootcamp to help few indie hackers with everything apps.. If you're up for a knowledge share let me know! Not so many mobile indies here which is a shame.
Thanks! It'd be great to connect sometime or attend one of your bootcamps. I have experience working in product & analytics, but this is my first time trying to build something from the ground up. Great that you are willing to share, and hope that I can help you with your goals as well!
Hey guys, huge congrats @steveo ! Can I throw my hat in the ring for the Bootcamp / knowledge sharing, too? There is so much content about everything else Growth, but I find ASO + marketing difficult to find good content on. What are these 'labs' people are speaking about above? You both will be way ahead of me on the app store, but I hope I can add value in other growth areas.
Cheers!
Luke
Huge milestone, congratulations
Congratulations!!
Amazing! Well done!
Thanks!