Wallnotes

Ad spend was getting more expensive and couldn't find a way to scale it profitably.

Came to the conclusion my offering is too broad to make this scale. This became apparent when trying to work with influencers to promote and having no idea which industry/niche I need to look at.

I also just wasn't excited with the product so much, even though I would say there is validation there.

Have decided to pivot the product a little bit by going away from mass market and a bit more niche, simplifying the offering, product variations and experience.

Currently awaiting new product samples before I relaunch a test landing page to see if my gut instinct is right.

Running facebook/instagram ads to test market demand. Was tweaking as I went and changing things to get as much data as possible.

All profit was cancelled out by ad spend but ultimately right now it's about demand analysis and feedback.

Decided to alter the offering and test a few new ideas so paused ads while I got this up and running

Ran some initial cold facebook ads to get a sense of demand.

Within 15 mins I had my first paying customer for $30 and then 15 mins later another for $50.

Then crickets...

Still not sure if this is a valid idea but have committed $500 to ad spend to see.

After many headaches with React I finally launched a version on Shopify for the purposes of idea validation.

I found it's a difficult idea to test without actually making the product so had to make an MVP.

First MVP was far too complicated so had to simplify dramatically.

End result is a Shopify store with a React layer on top of the product page for cusomtization