BoldRewrite.com
⌘C + ⌘V Brilliance for your landing page copy
Initially I launched boldrewrite.com from the IH thread at $49. I've become fascinated by how productised services work in the marketing space.
So far I've found founders want people to help (on the most part) more than a tool to solve it.
My theory is that at the bootstrap level – when you're playing with channels; understanding more about what you're building; and working on your positioning. The creative side of marketing is valuable – and AI isn't very good at that yet.
Job completed > a tool to help you complete it.
Since September last year I have held the much higher price of $189. Despite no active marketing myself I have still been receiving orders, and these have been coming through referrals.
I'm very proud of that so wanted to document it as a milestone.
After an explosive amount of orders, not 1 refund, and a lots of referrals... these rewrites have really helped !
I've found:
- There's clearly a need for help with messaging
- Creative help is so expensive / uncomfortable for startups normally (need to change that)
- I've enjoyed discovering and rewriting websites!
Rewrites have legs, I'm good at them, and I'm happy to spend the time on them – I really feel I've helped!
My MVP has it's own official website:
I built it with Gatsby + hosted on Netlify because I'm pretty in love with that tech at the moment.
Price has been increased to £189, because of the time spent on each one.
Excited to keep building more + packaging new ways of helping startups with creative projects.
After years working with startups on their copy I wanted to dip my toe into productised services.
It was time to package copywriting up, make it accessible, and pull out the bits I love about it – and ignore the parts I'm mediocre at.
It was a bold rewrite, not a spelling and grammar check – and I had no idea if anyone would want it.
It's not rare I'm not happy with my work when it's completed, this time I decided to suck it up. It was more important to get feedback on the idea than continue with it.
I posted on IH, and I woke up to orders! Lots of them, I'm excited to share the rest of the story going forward.
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