Weekout

Our soft launch had a good resonance! That provided us a lot of new feedback every week, and also a lot of bug fixes that we couldn't have think about. We worked a lot on the on-boarding and on what someone with no friends in the app and no places added could see.

After 6 month building the app with a group of 30 beta testers (very active with feedback) we launched our app on the iOs Appstore.

We wanted a soft lunch to test viral growth and gamification, so we didn't pushed too much on communication, we only wrote posts on our respective social network.