Weightless

Nice! Right after launching the big feature, someone subscribed to a paid plan.

This is an amazing feeling, but most work still lays ahead. This person is someone I had talked about Weightless before, and they knew about this upcoming feature so it's not like I have found a distribution channel.

Still, "celebrate small wins" they say, so that's what I will do!

After having used Weightless for a few of my other projects, it became clear that I am not getting enough value to justify paying for it.

Neither will others. My paid plan starts at 50 subscribers, and that's probably a point where my users will be thinking about how to mass-email their audience as it's becoming unsustainable to email them one by one.

And instead of paying me, why not move to a platform that does both: email address collection and email message delivery?

That's why Weightless is now a full email service, that collects addresses and sends email. Although, it does both in the most minimalist ways possible.

As most other founders, I always have tons of ideas.

And as a developer, I love building static websites.

If we consider a landing page + a waitlist a decent way to validate an idea, then I got a problem: static websites, unlike websites built with website builders do not get an email sign up form out of box as there's no server.

There are solutions to this problem: use something like Mailchimp or ConvertKit. But these are not my kind of a solution. I don't know which email service I will go eventually, and I don't want to decide now. I want something fast!

There are more developer-friendly solutions as well: use something like Formspree or Netlify Forms. While they seem better, there's one thing I don't like - these services send form submissions one by one, meaning if I collect 100 email addresses, I will have to dig into 100 messages to grab all the addresses I want to email about my product launch.

Enter Weightless: like Formspree, it's a developer-friendly tool to process your form submissions. But where it excels for this use case is how it delivers the collected addresses: each time someone signs up, Weightless emails you your entire mailing list 🎉