In doing user interviews for our original idea (a no-code web app builder) we came across a big pain point.
We were asking potential users about their frontend needs, but repeatedly no-coders kept telling us about problems with their backend.
No-coders are stitching together backends using Zapier when what they really want is to just keep their data in sync across all their tools.
This inspired us to start thinking further about the potential of this idea.