What's This Cloud
Learn to easily identify and classify clouds
Feels good to start pushing out our first ebook 'The Complete Guide to the Ten Different Types of Clouds and How to Identify Them':
https://whatsthiscloud.com/ebook/
Took about two solid weeks to put together. A lot of the content has been repurposed from our website, but the thought is a lot of people would like to have a downloadable guide versus browsing our site.
There is also a bunch of new content in the guide as well. All in all the ebook is 84 pages and includes 40+ photographs and 100+ illustrations, all of which were taken and created by us.
It's the first ebook I've done in years and it was built and designed in Sketch. My goals with it is to provide a valuable piece of content to our readers and help grow our mailing list.
Happy cloudspotting! ⛅️
I'm now selling three cloud identification posters on the website that I've designed.
https://whatsthiscloud.com/shop/
I ship each poster from my home, which allows me to control the branding of each package that I put in the mail (compared to using a 3rd party service like printful). This also allows me to earn more per item sold as well, though it's a bit more manual work.
Passing 10k Instagram followers on @whatsthiscloud, which opens up some options on how to use stories to make the Instagram experience more integrated with the website.
Growing an Instagram account is a bit of a grind. Probably put 30-60 minutes into it a day for the last 6 months.
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What did you do to grow it? Manual effort or did you use tools to help you?
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@rosiesherry I use Later to help me organize and schedule my posts, but I don't think I can really attribute Later to the reasons why the account has grown.
I've been able to grow the account by 1) posting niche original content consistently and 2) interacting with a lot of the weather community and cloud enthusiasts on there.
Since Instagram is a social network for photos, it's a perfect medium for what I'm trying to do. I've gotten into photography the last two years and I use this account as an outlet for that. There are a lot of hashtags pertaining to weather, specifically clouds, that are frequently used. I put up quizzes and fun content in our stories pretty consistently.
My last company was a software startup and was difficult to come up with a strategy for Instagram that made sense. For What's This Cloud, it's much more straightforward.
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Launched first iteration of the WordPress content site alongside Instagram account (@whatsthiscloud).
Site contains a cloud identification guide that helps teach the basics of cloud classification along with ten pages, one for each cloud type (cirrus, cumulus, etc).
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