SuperLemon WhatsApp app for Shopify
Add a WhatsApp chat button to your Shopify store in 1 click!
Shared SuperLemon's story and internal metrics in The Top Entrepreneurs Podcast by Nathan Latka.
Video 👉 https://youtu.be/Q7f2TaIUxlw
All the internal metrics shared in the episode below 👇
MRR: $29,000 (1 year ago: $2,500)
Total users: 20,000
Total paying customers: 1,700
ARPU: $17
LTV: $170
Churn: 10%
Monthly installs: 4000
Monthly paid trials: 500
Trial to paid conversion rate: 50%
Gross margin: 70%
Wrote a few thoughts on the experience 👉 https://twitter.com/hipreetam93/status/1290123296311095296?s=19
14 months ago, my co-founder Sankalp and I set out to build a business that can sustain our livelihood while allowing us the freedom to live life on our terms.
When we started, we each had roughly 12 months of savings to survive on, assuming we made $0. Hence our minimum goal was to make $1,500/mo and the case where we would be celebrating with champagne was set to $3,000/mo.
14 months later, we grew past $25,000 in MRR while remaining a 2 person team.
I've written a detailed post about our top 11 learnings and experiences 👇
https://www.preetamnath.com/blog/grow-shopify-micro-saas-to-25k-mrr-in-14-months
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Congratulations.
I had a good time reading the blog.
By the by, you haven't thrown light on how much and where did you spend on marketing activities...
Do you mind sharing that information ?
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I wrote a detailed post on how we got our initial traction, and the same formula has been working ever since - https://www.preetamnath.com/blog/shopify-micro-saas-growth
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Really great read and reminds me of my experience a few years back hacking away on the Shopify app store. The ecosystem has really become more competitive and your points about people copying (yes, straight up copying the design, copy, EVERYTHING) is an unfortunate part of the whole experience.
A few other things I've noticed about the app store vs having a non-app store app:
- Churn is super high. I remember it was close to 10-15% on the low end.
- You have a decently high rating. I remember a lot of merchants trying to hold me hostage by giving a poor review in exchange to develop some feature that they (and only they) wanted
- A lot of race to the bottom economics happening
Anyway, several years back, I had an app that was doing about 10-15 paid trials a day (30+ installs/day). Over time, it did drop significantly. Reading your story reminds me of those good times :-).
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Your observations are spot on, and we are currently navigating our way through the race to the bottom and dealing with 1:1 copycats.
Time will tell how we fare, but it will be interesting nonetheless :)
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Great blog Preetam, absolutely enjoyed it. Very valuable insights :)
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Happy to hear that :D
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You have such good reviews on your product!
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"The vast majority of our users are small merchants who barely have a few hundred orders a month. By becoming more expensive, we were alienating the 90% of potential paying users coming our app."
Well said, boss. Thanks for sharing! -
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Had a great time reading your blog post. Thanks a lot for sharing your lessons!
One thing I’d like to know more, what do you do during this 5% of competition survey?
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Thank you :)
I try to find out what the competitors did that truly add value to the end user, that we should be doing too. Whether it's product features, UX, or even pricing structure.
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Congrats with your achievements, I also really enjoyed reading your post.
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Thank you so much :)
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Well done dude
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Thank you. It has been a learning experience :)
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Kudos @hipreetam93
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Congrats !
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Well done! I had no idea that there were shopify apps! Will need to look more into this!
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This is really great Preetam, congrats!
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That is some incredible progress, great job guys! It must be a wonderful feeling :) Thanks also for sharing your insights in the blog post.
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Also, just noticed your website still says 2019 in the footer :)
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Thanks for sharing~ And congrats! 🎉
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Congrats, Preetam. This is super inspiring.
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Congratulations
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Haha... just checked your app... You have not deleted the react map files... Your whole front-end code is visible... It's not necessary but I would prefer deleting them...
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Awesome!
4 Comments
Congrats @hipreetam93 & @sankalpjonna. Just finished watching your interview on Nathan Latka and came straight here to congratulate you guys.
I came to know of you guys when searching for some free django saas templates and found the article by Sankalp on Medium. Have followed your journey randomly since then.
I am myself hoping to launch an inventory planning app on shopify some day, working on it during late nights and weekends currently :).
Hoping to gain valuable tips and suggestions from you when the time is right. Your articles and story is already proving quite helpful and inspirational.
Once again congrats and wish you more growth and success !
Hey, it's awesome to hear from you and thank you so much for following our journey :)
I wrote a guide recently that might benefit you, seeing that you're on the cusp of launching an app soon. Here you go: https://www.preetamnath.com/blog/building-your-first-micro-saas-app-on-shopify
All the best!
Cool stuff, thanks
Congrats. I had watched it. It was super interesting. Great work there :)