WhatsOnFlix?
Everything new at Netflix at a glance!
Today the app is finally available in the US stores, both for iOS and for Android. As I already started to prepare data for the UK, I need to focus on marketing in regard of the US launch.
As we all know, it's not enough to have an app published in a store, people also need to know about. Because if they don't, they can't download it.
After many months of silence, there is finally an update to announce. Unfortunately it took much longer to prepare the app for the international market than I originally thought. This was due to several factors. On the one hand I wanted to polish the app as much as possible, on the other hand the app as well as the complete backend was completely rewritten in the meantime. And I'm only doing the whole thing on the side, so it takes a bit longer than I'd like.
But back to the topic. Now the rollout for the US is pending and I'm looking for some interested beta testers. Just in case you like to watch Netflix and live in the US, you are welcome to join the (closed) beta test!
Just in case someone would like to join the closed beta, please send a short email to info at whatsonflix dot com!
Today the time had finally come and version 3.0 of WhatsOnFlix could be delivered. The absolute highlight, for me, in this version was, the complete full text search together with the new filters (about genres and more).
This turned the app into a complete (mobile) Netflix search engine!
Today I've created the international landing page. I want to build an audience for the upcoming international rollout.
Next steps are the i18n of the app itself and the automated content creation for some more countries. I also need to decide upon, which countries should follow next.
Today the app launched in Austria and Switzerland. That was easy from a technical standpoint, because both countries are German speaking as well. Far more difficult was the verification of the provided data for that countries, but thanks to some very engaged beta testers, I was able to solve it.
With the launch I've also delivered the very first update of the app. It's really important to collect all the feedback from your users and, if you like the ideas they bring in, handle the requests accordingly. That resulted in some nice reviews in both stores.
Today the app had been released in my home country, Germany. It gained some kind of attention, as I was sending out some press-kits to local (tech) blogs. So I got some users to start with.
This was the first time I launched a product for both mobile operating systems (Android and iOS) and eventually the first time ever making a real press-kit and sending it out. Lesson learned: Sending out press-kits is a must-have to get your app known to at least a few people, even knowing that only a small degree of the recipients will post a story or notice about the app.
Comment